What to charge???

23 February, 2010 - 22:24 by Mag1

I find it hard to know what to charge for adverts. What do other people do?

Submitted by churcheditor on 10 March, 2010 - 11:14.
We work out how much income we need, and then divide it into the advertising space availalbe. So if we need to raise £100, we would divide an A5 page into four sections, back and front, and try and sell each one of the four spaces for £12.50.
Submitted by MerryMaz on 11 March, 2010 - 21:20.
Hi We have a 14 - side A5 magazine which comes out bi-monthly. We charge advertisers £15 per year for a quarter of an A5 page. Our advertisers are quite happy with this as we have an estimated readership of about 350 or more people across 3 parishes and 5 electoral boundaries (when our subscribers have passed the magazines on to others to read!!)This is quite a good selling point for local advertisers - so it's worthwhile getting to know how many people might actually read one copy. Together with the subscription income, these adverts cover materials and resources so we don't run at a loss as we produce and publish a magazine for a cluster of three churches. Hope this helps.
Submitted by Enjay on 13 March, 2010 - 17:58.
We charge £3.50 for a quarter A4 per copy.
Submitted by Werburga on 18 March, 2010 - 00:18.
We print 830 copies of an A5 B&W 64 page magazine. We charge £120 per annum per page and have been doing so for several years. This makes sufficient profit and is a really easy sum to work out when folk want part of a page for part of a year. We are never short of advertisers.
Submitted by Werburga on 18 March, 2010 - 00:18.
We print 830 copies of an A5 B&W 64 page magazine. We charge £120 per annum per page and have been doing so for several years. This makes sufficient profit and is a really easy sum to work out when folk want part of a page for part of a year. We are never short of advertisers.
Submitted by Herts Editor on 19 March, 2010 - 18:36.
Ad space for us ranges from quarter page B/w at £50 per 10 issues up to full page colour at £350 per 10 issues. Each issue is 32 sides with colour cover. Revinue from colour ads alone covers the printing cost with parish printing service. Profit is quite healthy
Submitted by Scribbler on 23 March, 2010 - 21:29.
We only have 3 adverts. 1 fullpage on back cover funeral director (why do church magazines always seem to have adverts for funeral directors!?) 1 full page inside cover from painter/decorator and 1 quarter page again for funeral director. I did have a few more adverts but two didn't renew because they said they didn't get the business and one closed the shop. We charge 50p a copy and break even. We normally do 36 pages a month, have had the occasional 40 page such as the Christmas issue. I also enclose the diocese prayer diary in the centre as a pullout. Does anyone else have a break? We do a Aug/Sep edition and Dec/Jan edition.
Submitted by Julie.W.Eyes on 6 May, 2010 - 00:11.
Hi, Just a suggestion ... Our back cover used to have adverts on it, but I now use the back page as a monthly snapshot for church services and church hall activities. This info changes each month, whereas an ad is unlikely to change. I now put the funeral director ad on the same page as funeral listings/in memoriam page.
Submitted by Scribbler on 23 March, 2010 - 21:36.
sorry forgot. We charge, at the moment, £85 for a full A5 page £65 half page £50 1/3 page & £30 1/6 page. And send the bills out in March . Like most churches our APCM is in April. We are in a city parish with 4 congregations and only distribute to church members and some postal ones.
Submitted by Anita Lavis on 18 May, 2010 - 14:52.
I have found this very helpful reading what other mags charge for advertising. I duplicate around 165 copies per month. I thought our charges were high, but after reading the above's I think it time to up our charges. For a full page we charged £36, half page £18 and a quarter £9 and that is for the year. Thanks for the ideas