What to charge???

23 February, 2010 - 22:24 by Mag1

I find it hard to know what to charge for adverts. What do other people do?

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Submitted by churcheditor on 10 March, 2010 - 11:14.
We work out how much income we need, and then divide it into the advertising space availalbe. So if we need to raise £100, we would divide an A5 page into four sections, back and front, and try and sell each one of the four spaces for £12.50.
Submitted by MerryMaz on 11 March, 2010 - 21:20.
Hi We have a 14 - side A5 magazine which comes out bi-monthly. We charge advertisers £15 per year for a quarter of an A5 page. Our advertisers are quite happy with this as we have an estimated readership of about 350 or more people across 3 parishes and 5 electoral boundaries (when our subscribers have passed the magazines on to others to read!!)This is quite a good selling point for local advertisers - so it's worthwhile getting to know how many people might actually read one copy. Together with the subscription income, these adverts cover materials and resources so we don't run at a loss as we produce and publish a magazine for a cluster of three churches. Hope this helps.
Submitted by Enjay on 13 March, 2010 - 17:58.
We charge £3.50 for a quarter A4 per copy.
Submitted by Werburga on 18 March, 2010 - 00:18.
We print 830 copies of an A5 B&W 64 page magazine. We charge £120 per annum per page and have been doing so for several years. This makes sufficient profit and is a really easy sum to work out when folk want part of a page for part of a year. We are never short of advertisers.
Submitted by Werburga on 18 March, 2010 - 00:18.
We print 830 copies of an A5 B&W 64 page magazine. We charge £120 per annum per page and have been doing so for several years. This makes sufficient profit and is a really easy sum to work out when folk want part of a page for part of a year. We are never short of advertisers.
Submitted by Focus Editor on 19 March, 2010 - 18:36.
Ad space for us ranges from quarter page B/w at £50 per 10 issues up to full page colour at £350 per 10 issues. Each issue is 32 sides with colour cover. Revinue from colour ads alone covers the printing cost with parish printing service. Profit is quite healthy
Submitted by Scribbler on 23 March, 2010 - 21:29.
We only have 3 adverts. 1 fullpage on back cover funeral director (why do church magazines always seem to have adverts for funeral directors!?) 1 full page inside cover from painter/decorator and 1 quarter page again for funeral director. I did have a few more adverts but two didn't renew because they said they didn't get the business and one closed the shop. We charge 50p a copy and break even. We normally do 36 pages a month, have had the occasional 40 page such as the Christmas issue. I also enclose the diocese prayer diary in the centre as a pullout. Does anyone else have a break? We do a Aug/Sep edition and Dec/Jan edition.
Submitted by Julie.W.Eyes on 6 May, 2010 - 00:11.
Hi, Just a suggestion ... Our back cover used to have adverts on it, but I now use the back page as a monthly snapshot for church services and church hall activities. This info changes each month, whereas an ad is unlikely to change. I now put the funeral director ad on the same page as funeral listings/in memoriam page.
Submitted by Scribbler on 23 March, 2010 - 21:36.
sorry forgot. We charge, at the moment, £85 for a full A5 page £65 half page £50 1/3 page & £30 1/6 page. And send the bills out in March . Like most churches our APCM is in April. We are in a city parish with 4 congregations and only distribute to church members and some postal ones.
Submitted by Anita Lavis on 18 May, 2010 - 14:52.
I have found this very helpful reading what other mags charge for advertising. I duplicate around 165 copies per month. I thought our charges were high, but after reading the above's I think it time to up our charges. For a full page we charged £36, half page £18 and a quarter £9 and that is for the year. Thanks for the ideas
Submitted by Alipey on 17 September, 2010 - 16:46.
We have 36-20 pages of A4. Ads are placed all together in the centre of the mag and take 6 pages. There are six 3" x 3" boxes on each page i.e. 36 ads in total. We charge £30 per annum and have a waiting list. We print (photocopy) 500 copies which go to most households in each of five villages. Some advertisers have given postive feedback on business generated. Others have dropped out, presumably not finding it worth while.
Submitted by GILL SHAW on 24 September, 2010 - 10:19.
Our Parish News contains 48 pages. Pages 27 - 46 are entitled 'Looking for Something?' and contains adverts. We charge £50 per 1/8th of a page or £400 per full page per annum and at present we have a waiting list of 62 We charge our readers £5 per annum,or 50p per month for our magazine. We have 20 postal subscribers, as far afield as Australia, Canada & Argentina Our print run is 1,150 per month with 1,052 delivered to homes within our Parish. The remainder are sold in our local post office, estate agents and our churches. With the exception of printing costs of £440 per month, all our profit goes towards the upkeep of our three churches (all built circa 800 A.D.) Re billing - Invoices are sent in November, as we run from Jan - Dec each year, and all invoices must be paid by Dec 1st - after this date we offer the space to those at the top of the waiting list We have found that advertisers only leave us when they have so much work they cannot possibly take on any more (mobile hairdressers, gardeners, etc.) Staffing - with the exception of printing, we are all volunteers I am the editor, we have an advertising designer, a distribution manager with a band of 47 volunteer distributors, and a finance manager who pays the school for printing and transfers our funds to the P.C.C. twice a year. I am VERY proud of our A5, 48 page magazine I run it in sections - CHUCH NEWS at least 9 pages, local clubs & societies - parish council news - smile lines, St James the Least & the crossword (on occasion puzzles) There is an "Our Community" section (local shows and fairs, Parish lunch, mobile library & concert dates, with page 26 a Diary Page of what to do & where to go each day of the month. Services are ALWAYS on page 2 & our Rectors letter on page 3 Page 47 Is a 'Who is Who' within the Church family (Church wardens, etc.) Our back page, (p. 48), is a Directory of local clubs and societies We are a rural community with three small parishes combined We have one double issue Aug/Sept, as the local school (our printers) are closed! Apologies for the rather long posting!
Submitted by Yorked on 1 October, 2010 - 07:59.
We produce our Magazine for a 'large village' Church between Leeds and York and set our advertising rates annually when we review our Magazine budget for the next calendar year, so currently we charge £25 for 1/10th A5 page and so on, pro-rata up to a full page (of which we 'sold' four last year). For 12 editions p.a. x 500 copies each month that makes advertising worthwhile for the advertisers. Cover price is 50p, or £5 for the year if paid in advance. In this way we know by the end of January what our income is for the year (it's already in the Bank!) and as our printers charge on a Number of Pages / Number of Copies formula we can adjust the size of the Magazine to fit the cash already held (or remaining). Perhaps 20 copies sell from the shelf each month and about 20 are distributed to Library, Doctors & Schools so the maths is not difficult for us. Add in some postage and the essential PP subs and there we are. Our 2011 prices are to be unchanged from 2010. Each Magazine is all B&W has a 160gsm cover, a 12-sides advertising supplement in the centre and from 32-44 (that's exceptional, usually 36) sides of solid content prepared monthly. Financial result for the year - positive, because we control the outgoings from the start. Easy. P.S. for our 'International' readers the Magazine (without the adverts) is uploaded to our website 1 month after local publication in hard copy.
Submitted by Alan Rickards on 3 July, 2011 - 16:17.
We have 28 pages A5, plus cover, of which 18 pages are advertising, published monthly with a circulation of approx. 420. Currently we charge £108 for a full page advert, reduced pro rata for smaller sizes down to one-sixth page. We are probably increasing that to £120 for a full page next year. We also include a Diocesan insert. The cover price is 50p - delivered to parishioners' doors for £6 per annum! I produce the magazine in MS Publisher and send it on a memory stick to our printer on the Monday. He receives it on the Tuesday and delivers the finished products on the Friday of the same week. As far as budgets are concerned, when I agreed to take on the editorship I was told that the role of the magazine was not so much to make a profit, as to avoid making a loss!
Submitted by LINKMag on 19 October, 2010 - 13:50.
This topic is so useful - we produce 10 issues a year (doubles in July/August and December/January) with 36 A5 pages currently in B&W. 8 issues are sold for 50p or £3 if paid for the year in advance (which most folk do) and we run 300 a month of those, plus twice yearly we have a run of 4500 which are distributed by volunteers free of charge around our parishes. One of these is during the summer so we can advertise summer fetes etc. and the other is the Christmas edition with details of all the Christmas services. It has provevd incredibly popular in our area and we have received wonderful feedback from many non-church folk. We charge £240 for a whole page advert covering all 10 issues, and split smaller ones into half, quarter or eighth page with the smaller ones charged pro-rata. We have found that advertisers now approach us (since starting the regular free delivery) and we adjust page numbers according to the number of pages of advertising we have for the year. Invoices are sent out annually in October with Dec/Jan being the first issue for the year, but new adverts are accepted all year round and again charged pro-rata. By keeping to this format, we have the bulk of the money in for the year early on and can budget accoordingly. If we are struggling during the year then we would simply reduce the number of 'free' copies distributed and so reduce printing costs. We are a small team (of 2!) so I do all the editorial work and produce artwork for the adverts where needed and my colleague deals with all the finances. The magaine is viewed by our PCC's as an outreach - not as a fund raising venture so we try to keep charges reasonable. It works for us!
Submitted by David Vale on 6 January, 2011 - 16:47.
We produce a monthly 32 page A5 magazine plus cover with a print run of 850. We have 9 pages of adverts running throughout the magazine rather than en bloc either in middle or end as we feel this gives more chance for each advert to actually be seen, plus IFC and IBC. Adverts are pre-sold on a 12 months basis so printer normally only has to set them up once a year although there is the occassional change for summer/winter etc. Our cover price is 50p per copy £6.00 per annum which is collected by some 45 distributors. The advertisers happily pay £99 per annum for a quarter page and £189 per annum for a half page (only one full page advert which is the printer themselves) and we normally have people queueing up to advertise with us.
Submitted by puddletownpeople on 10 January, 2011 - 16:27.
Our magazine is A5 60 pages monchrome with coloured cover. We distribute 480 paid for copies 11 times a year and 900 free copies once (December) per year. We are four rural parishes in Dorset. Adverts are carried on the left hand (verso) page and on the rear cover. We have 29 pages of advertising (the centre pages of the magazine include three pages of local contact details). Current rates are eighth page £40, quater page £60, Half page £100 and whole page £180. We have at least four new enquiries a month of which two will turn into new business. Some advertisers drop out at the end of the year but there are always more to replace them. We charge in advance for 12 months advertising.
Submitted by Scribbler on 22 January, 2011 - 16:35.
Just a general advertising question? How do you get advertisers? Sounds daft but we have very few ad's and most of those are undertakers ! Our rates are cheap (reading other posts here). Some drop out because they say they get any feedback. We asked our readers to recommend anyone...
Submitted by Elizabeth B. on 27 August, 2011 - 16:37.
Hello Scribbler, We have a lady from the congregation who pops into local businesses with a copy of our magazine and asks them if they would like to place an ad with us. We produce an A5 magazine with both inside covers and the back page divided into 8 spaces each and we charge £40 for one space or £70 for a double and we publish 10 months of the year. Our current advertisers include 2 funeral directors, 2 garages, 1 solicitor, 1 builder, 1 photographer, 1 chiropodist, 1 flower nursery, 1 joiner, 1 pub, 1 municipal bank, 1 counselling service, 1 assisted living aids supplier and 1 housework & gardening services. We have also tried to get local hairdressers and small shopkeepers but no luck so far. We actually only have 2 spaces left. This may be of help to you in deciding to to ask.
Submitted by Elizabeth Ann Hodge on 7 February, 2011 - 14:03.
I produce a 44 page black and white A5 publication for 10 months - double issue July/Aug and Dec/Jan. We charge £90 for a full page, £60 for a half page and £40 for a quarter. We have a few eighth's at £25 per year. We are never short of ads - in fact we often have to delay some ads until we have the room. We do not make a charge for the magazine - it is delivered to over 500 households in the parish FREE and copies are left in the 2 village halls and the shop and church. We now have the magazine printed and collated by a commercial firm (previously it was all voluntary) and we manage to pay our way with the adverts and small donations during the year plus a grant from the Parish Council.
Submitted by musician on 27 May, 2011 - 16:40.
Hi Elizabeth, How do you obtain the advertisers? Do you approach them or do they apply?
Submitted by musician on 28 May, 2011 - 15:15.
Hi Julie, May 2010 Quote "I now put the funeral director ad on the same page as funeral listings/in memoriam page." What a good idear! I will try that...
Submitted by Wilf Beeson on 31 August, 2011 - 21:57.
Like Elizabeth Ann Hodge, I produce a 44 page an A5 magazine for 10 months per year. No issue in August or January. We charge £90 per year for a whole page, £55 for a half page and £35 for a quarter page. We produce 800 copies per issue which are distributed free of charge in the parish and surrounding areas. The magazine as a whole breaks even over the year. When we began producing this new church magazine some 20 years ago, (there had been one previously for over 100 years) we made the decision that we wanted it to be a communication with the local community. We have found that over the years the adverts have always paid the costs of the magazine. We have very good relations with the local community. The magazine is printed and collated by a local printer – a methodist lay minister who prints a number of church magazines.