Are your readers in the church - or outside as well?
I have just won a prize for my magazine in a competition laid on by the Diocese of Rochester. And at the prize-giving event in Rochester, it was great to network with other editors. Some of the editors, like me, have a wide range of readership. It seems a number of churches have magazines going not just to the congregation but also to local households. For us, we have a tiny print run of 300 and about half of that goes to local non-church households. We delivered free copies a few years ago and then called back to see if they wished to subscribe and a number of people did. However, this is nothing compared to other churches. One editor told me that they deliver to all the 1000 homes in their parishes and for free, financed by advertising and by an annual plea for donations. Delivering to 1000 is impressive as it requires resources to deliver the magazines. As we reach both church and non-church, I aim to make our magazine an interesting read in general, so my winning entry had articles about a Harley Davidson bike ride by one of our congregation, a local Archaeological dig in our parish and also an article about the Open Doors charity for persecuted Christians, amongst others. So God definitely got a mention but at the same time hopefully the magazine could be enjoyed by people who are all at different stages on their spiritual journey. When I was asked to take on the job, I said I'd change from every 2 months to 3 months publication, so we produce quarterly which fits nicely with the seasons. So thankfully, I'm probably not under as much pressure as other editors who have to produce more often. But then, I've also launched our website and co-ordinate our seasonal publicity too. I recently managed to get the Vicar to agree to change from paper folders to photographic 6 x 4 flyers to advertise our seasonal services. This is produced as a JPEG file on a computer and then I take it to Boots photolab on a memory stick (like you take your holiday snaps) and then our flyers are printed as glossy 'holiday snaps'. If you order over 200, it's only 5p each.